Gift Items
Gift Items
An article of merchandise or product that is carefully selected in terms of its: type, shape and color.
Preferably, such article should be suitable to serve the purpose of an advertising gift, for example, picking a sailing ship model for a new year’s gift is far from reasonable, typically new year’s gifts items consist of pens, dairies, calendars …etc., while the model sailboat is ideal as shield gift presented at the closing of a festivity, celebration or an honoring ceremony.
Yet, the more the shape is simple, ordinary and unsophisticated; and the more the item presents a flat surface convenient for printing the more it becomes ideal as an advertising gift.
Further, the smaller the size of the item relatively the more practical it is for ease of handling, shipping and presenting. Moreover, being of an adequate size, the item would not occupy a large space while being used or printed on.
Additionally, a gift item is best if it is in white or a bright color, which make it easy to print on, and ensure that the printed content comes out clear and visible.
Therefore, an gift items is a carefully picked item, in terms of its type shape, size and color, on which the corporate/authority logo, name, or any graphics, text or material is printed. Different printing methods are used to print on promotional gifts, monochrome or duotone print is best suitable for silk screen printing (a manual printing method that makes use of some tools), which was the most common and cost-effective printing method in the past. However, using more than two colors is best suitable for machine printing. Embroidery printing is yet another common method and is highly preferred by schools, educational institutions and a number of organizations with large worforce.
Note: In case that the material to be printed contains overlapping colors, only machine printing can be used, whereas if colors are separated, silk screen printing is recommended, as it is more affordable and its basic print materials (ink and other supplies) are always available, and it is also preferred by large segments for it leaves no traces at the printing place, besides, using heat and added original catalysts, the output is a guaranteed high quality print that resists washing, cleaning and sun light.
Gift Items printing in many developed countries has evolved at a large scale, that now every item type has its specialized printing machine; for example, shirts, clothes and bags are printed with a machines similar to those used in offset printing, quite fast yet costly, especially with small quantities.
From a different perspective, advertising or promotional giveaways are gifts and souvenirs presented or distributed by corporations or individuals to others. The main reason for giving such articles is to instill the name and logo of the offering entity in the minds of the gift recipient (the consumer), be it a person or a corporate. This logo or name may be of a company, product or a person. Corporates adopt such method being one of the most important marketing and most effective consumer attracting strategies. Many are not aware of the positive role of advertising gift articles in the marketing of their products and maintaining their brand impact, and that is why many organizations opted for and adopted such technique as a method used for their marketing campaigns, in order to increase their sales and expand their business.
Gift Items is a simple and uncomplicated method, and is considered one of the best techniques used to attain brand outreach and to market products and services for existing and potential clients and in the market in general. It is quite remarkable that friends and acquaintances that constitute the public relations network of an organization fall within the most targeted segments by such gifts.
Furthermore, promotional gift articles are extensively used in exhibitions, conferences and events; when launching a new product, as well as on holidays, happy occasions and national celebrations, in addition, many are offered by management staff to VIP visitors.
The list of advertising gifts include electronic and electric devices, computers and computer accessories, stationery, household utensils, leather products, watches, shirts and hats, to name a few.
However, advertising gifts that are widely used include: pens; caps; T-shirts and polo shirts; bags; cups and mugs; shields, crystal and acrylic gifts; flash ; mouse pads; medals; key chains, card holders, various bag types, pins, custom dairies and calendars.
